5–10 Qualified Preneed Families a Month Within 90 Days. Guaranteed.
We help funeral homes attract 5 to 10 high-value preneed families every month with our done-for-you system. We build and run it. You take the calls and close.
Built exclusively for funeral homes. No obligation.
The problem
Next year's call volume shouldn't be down to chance
At-need call volume is unpredictable. One quiet quarter can quietly pull next year's volume down with it, and that leaves revenue to chance.
Preneed changes that. It makes revenue visible and puts your firm first in families' minds long before they need you.
The challenge isn't believing in preneed. It's getting enough preneed families in consistently without turning your team into a marketing department.
How it works
The Preneed Family Pipeline
Audit
Within 48 hours of kickoff we audit your current marketing and preneed process.
- Full review of your current marketing and preneed intake
- Where families are coming from today, and where the gaps are
- A clear starting point before a single ad runs
Attract
Ads, copy and landing pages that bring local families in.
- Ad creative and copy written for funeral-home families
- Landing pages built to convert, not just to look nice
- Targeted to your local area, no wasted reach
Book & Nurture
Follow-up and nurture sequences that get families booked and raise show rate for appointments or lunch and learns.
- Every enquiry followed up, so fewer families slip through
- Nurture sequences that keep your firm top of mind
- Higher show rate for appointments and lunch and learns
You Close
You take the conversations that matter and get a simple weekly update with the 2–3 numbers you care about.
- You take the calls and meet the families
- One weekly update, no marketing reports to decode
- Just the numbers you actually care about
What we handle vs what you do
You stay with the families. We run the rest.
What we handle
- Strategy and positioning
- Copy, scripts, creatives, landing pages and funnels
- Tracking, CRM, automations and ad accounts
- Running campaigns, outreach and follow-up
- Nurture sequences
- Weekly reporting with one point of contact
What you do
- Take the calls and meet the families
- Approve or tweak our recommendations
- Share a little content we can use in the marketing
The guarantee
5–10 qualified preneed families a month in 90 days. Guaranteed.
We take on the risk. If we don't bring in 5–10 qualified preneed families a month within 90 days, we keep working, at no cost, until we do.
Founder
Meet Toby
Your partner for preneed growth
I came to this work through loss. When my grandmother passed, she had already preplanned her funeral, so every decision was made and every wish written down. I remember how thankful we were, because we could just turn up and attend instead of making those calls while we were grieving.
That's why I help family-owned funeral homes bring more families to that same place of peace, by making preneed something they can plan for on a good day, rather than figure out on the worst one.
- Brings in preneed families consistently
- Takes the marketing and tech off your plate
- Follows up so appointments actually happen
- Keeps you focused on serving families
Questions
Before the call
Book your call
Book your strategy call
Tell us a little about your firm first, then pick a time that works. It takes about two minutes.